date:Feb 27, 2014
Tesco has declared carrots and cucumbers the latest battleground in the fight between Britains supermarkets by saying it will invest 200m into lowering the price of everyday food.
In a presentation to investors in the City, Tesco said pricing in the industry has been too volatile for too long and pledged to shift investment from confusing promotions to lowering the regular price of key products. This includes cutting the price of carrots from 1 per kg to 80p and one cucumber from 65p to 49p.
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