date:Feb 27, 2014
The shift toward healthy snacking is having a positive effect on the cracker market in the United States, according to the market research firm Packaged Facts. As snacking becomes a more pronounced meal occasion, the trend bodes well for the future performance of the cracker category.
Healthy snackers form the core of a consumer segment that is driven by health and wellness concerns and drawn to snacks derived from ingredients perceived as healthy such as vegetables, legumes, high-protein foods