date:Feb 26, 2014
ce-K led in all other regions, followed mostly by aspartame.
Ms. Dornblaser noted strong growth in the use of stevia, especially in Europe, but added she expected much of the stevia growth to come at the expense of other high-intensity sweeteners, because it is perceived as more natural, rather than take market share from sugar.
Consumers look for products that are natural and have no artificial sweeteners, but balance that with good taste, she said.
Sugar does not necessarily illicit the neg