date:Jul 11, 2012
bigger cities with above average income), indirect clients (distributors, restaurateurs) and key opinion-leaders (culinary and nutrition pundits, journalists).
The Society of QMP Beef Enthusiasts, an on-line consumer club established to reinforce the campaign as the core element of its website, will form the backbone of the programme. It will also bring together all individual activities addressed to target audiences. The Society will form the hub, focusing all communication activities, a commu