date:Feb 20, 2014
s so critical when shoppers are making a choice, Mr. Rodkin said.
Such evolved packaging includes resealable Tetra packages for Hunts tomato sauce and Bertolli frozen meal bags designed for the club channel, which provide compelling benefits for a consumer.
Being perfect with our packaging creates one more reason for shoppers to pick up our brands versus the ones next to them, Mr. Rodkin said.
In accelerating its retail strategy and refocusing on the core consumer, ConAgra hopes to reposition