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Our first ever UK cider can ‘challenge’ mainstream brands
date:Jul 11, 2012
Western Europe and parts of Asia, and Dring said the company began work on a specific UK recipe around 18 months ago.

And to what extent was Carlsberg keen to seize the cider opportunity to offset declines in European beer consumption?

We are ambitious and of course, we're always looking for new opportunities. But it's not just cider. We have also just launched San Miguel Fresca the first major brand extension for the leading Spanish lager in theUK,Dring added.

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