date:Feb 19, 2014
We will close the gaps by 2016, Rosenfeld said of her company's lagging margins.
To bolster that effort, she said, Mondelez has retained Accenture, the consulting firm, to implement a zero-based budgeting system, where business units need to justify all costs each year.
Accenture has a reputation for creating some of the food and beverage industry's most stringent cost-cutting plans, used by companies owned by 3G, the Brazilian investment firm that bought fast-food chain Burger King and ketc