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Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
nd, we are focused on ensuring we have the right product offerings to meet the needs of our consumers.

An example is Smuckers Fruit-Fulls, a line of fruit pouches that appeals to consumer trends of on-the-go snacking and simple label. The applesauce-based product line includes four blended fruit flavors and is set to ship beginning early next fiscal year.

We have done some really good research on how the consumers see the Smucker brand, and they do see it as a fruit product, said Paul Smucker

12/19 23:43