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International trend signal for beverage brand ‘healthy’ diversification
date:Jul 11, 2012
d dairy business in Germany, the Theo Muller Group. The joint venture, Muller Quaker Dairy, will enter the U.S. dairy market in mid-July 2012 with products such as the Muller Fruit Corner.
That PepsiCo has chosen to names its joint venture after its Quaker Oats Company division, which is marketed as having healthful benefits suggests that the diversification into yoghurt is designed to broaden Pepsis brand identity beyond being a soft drink distributor.
PepsiCo stated that it expects the dairy c

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