date:Feb 12, 2014
and cheese business, and we are also seeing strong velocity trends on these items. In fact, in conventional retail accounts where we have distribution of cups, our mac and cheese retail sales grew in excess of 30% in the quarter, well outpacing our overall growth. This provides a great fact-based selling story which we expect will lead to further distribution wins in coming months.
Annies frozen business, led by strength in pizza in the natural channel, also contributed during the quarter, as