date:Feb 12, 2014
The US fast-food industry is crowded with competitors, all of whom vie for market share on the basis of price, convenience, service, menu variety and product quality. Besides Yum and McDonalds, the field includes Starbucks Coffee Co and Chipotle Mexican Grill Inc. In addition, the US' recovery from the recession has been slow, crimping the public's restaurant spending.
Flatter US sales in the sector have become the norm. For McDonalds and Yum, China - the world's most populous country with a f