date:Feb 12, 2014
A group of biotech companies battling to increase U.S. consumer acceptance of genetically modified foods is increasing paid advertising efforts as it expands a social media marketing website it started last year.
The paid ads will seek to drive traffic to the www.GMOAnswers.com website started last year by agrichemical industry players that want to allay concerns about GMO foods, according to an executive who helps to run the site.
The web campaign is part of a broad strategy by the biotech in