date:Feb 11, 2014
food service strategies at WD Partners, a restaurant consulting firm. Singles and bunts aren't so bad in our business.
But Burger King's Macedo says this is much more than a bunt. He says Burger King plans to expand its Big King platform with more innovation, though he declined to be specific. We're testing a lot of things, he says.
When it recently tested the newly enlarged Big King burger at 200 restaurants in South Florida, guest satisfaction scores jumped more than 10%, he says. Increasing