date:Feb 11, 2014
three-layer sesame seed bun, will still sell for $3.69. It's also currently part of a two-for-$5 promo.
At Burger King, we know that size matters, says Alex Macedo, president of Burger King North America, in a phone interview. This allows us to give even more value.
At least one industry consultant thinks that Burger King could be on to something so long as it ultimately moves beyond mimicking McDonald's products. It will drive some business, says Dennis Lombardi, executive vice president of