date:Feb 11, 2014
s been on a new product tear including several specifically devised so that the increasingly competitive chain could thumb its nose at McDonald's. In the past year, it also rolled out a Rib Sandwich to compete with the McDonald's McRib sandwich. And it rolled out Satisfries, a new version of its french fries with fewer calories.
It's very rare for a chain to increase the size of a core product and not increase price. But the Big King, made with two beef patties, lettuce, onions and sauce on a