date:Feb 10, 2014
ning the franchise, it had been his dream to open a McDonald's since returning to Vietnam more than a decade ago.
The move underlines Vietnam's hunger for Western consumer brands and the attractions for foreign investors, say observers.
Despite the Vietnamese economy's recent slowdown, foreign brands are popular among the youthful population whose parents had few of the food and lifestyle options now available in the country.
Starbucks, Subway, Burger King, and KFC all have a presence there.