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Own-label food ‘keeps brands honest’: Sainsbury’s Justin king
date:Jul 10, 2012
nd drink in preference to branded produce during the recession, reported market analyst Mintel in May.

The market for own label food and drink reached 37.4bn last year up by 24% since 2006.

Over the next four years, it was expected to reach 45.8bn, said the researchers after canvessing the views of 1,460 consumers.

Last year, 25% of adults reported buying more own label products instead of brands.

Own-label - in numbers
37.4bnMarket for own-label food and drink last year.
45.8bnSize of mark

12/24 02:51