date:Jul 10, 2012
better the quality than the leading brands.
King said that certain own-label products now competed on the same territory as branded products.The Sainsbury brand on an own-label product reassures customers about certain things[such as product quality]because of our history and our approach. So for us, the competition is like a branded competition at the shelf edge label.
Asked whether own-label and branded grocery products had now reached equilibrium, King replied:There is no equilibrium in bus