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Own-label food ‘keeps brands honest’: Sainsbury’s Justin king
date:Jul 10, 2012
King told the BBC Radio4 programmeThe Bottom Line: Own-label keeps brands honest in terms of the pricing they try to achieve and the quality they trade at.

The tension between the distribution power of retailers and the huge brand power of some manufacturersmakes everyone up their game and try to do better,he added.

Sainsbury had sold own-label produce for 130 years of its 143-year history, he said. Today the grocery giants sales are made up of half own-label produce and half branded.

But c

12/24 01:12