date:Feb 07, 2014
Wrigley has gained market share in the declining French chewing gum market.
Wrigley France grew its value market share by 1.7 points in 2013 as the overall French chewing gum market succumbed to a 7% decline in value sales.
The global market leader said the growth was thanks to its two keys brands in France, Freedent and Airwaves.
Freedent reached its highest market share since 2006, accounting for 27.9% of the French market. The brand was supported by a television ad campaign.
For 2014, Wri