date:Jan 28, 2014
e traceability of ingredients have an advantage in winning consumer confidence.
Simpler Pleasures, the rise in home cooking and the demand for simple food and value, alongside a similar growth in premium products, is creating opportunities to develop new ranges to address both simplicity and home indulgence.
As important as it is to be aware of key trends, it is how manufacturers respond to them, and use them to anticipate their consumers demands, which is the vital next step, said de Haan.