date:Jan 27, 2014
ointment of Deborah Wahl as chief marketing officer for McDonalds U.S. business.
McDonalds also plans to reestablish breakfast in the U.S. market by emphasizing its McCafe coffee platform, which the company said drives traffic during the day part.
Though the chain already has projected flat sales for January, it hopes the new approaches to menu innovation and marketing will improve its position in a continued challenging marketplace.
This is going to be a market share battle and a market shar