date:Jan 27, 2014
s.
Its about energy, excitement and innovativeness in the menu pipeline, said Don Thompson, president and chief executive officer, during a March 13 presentation at the UBS Global Consumer Conference. We never want our menu to become stale.
The strategy admittedly backfired, and now the company is honing its focus yet again.
We introduced a number of significant new products and limited-time offers at a quick pace that challenged more effective restaurant and marketing execution, Mr. Thompson