date:Jan 24, 2014
vestors would give Thompson a bit more time to turn the company's fortunes before they begin to advocate for big changes.
If McDonald's doesn't fix itself by the end of 2014, the drumbeat of activism will grow, Hedgeye Risk Management analyst Howard Penney told Reuters.
On a conference call with analysts, McDonald's executives said they over-complicated menus last year.
They vowed to re-engage customers this year with plans that include customizing sandwiches, emphasizing breakfast and coffee