date:2013-02-16~2013-02-17
nts Day
Nightly Vintner Dinners during show week will capitalize on the Valentines theme.
The Monday holiday (after the show) allows for equal distribution of consumer traffic on Saturday and Sunday.
Special Valentines programs are planned for the trade and consumers.
It Features A Higher-Quality Attendee Audience
No discounts on admission in 2013.
A more targeted marketing campaign toward upscale consumers is in the works.