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Dunkin’ to focus on expansion, one-to-one marketing
date:Jan 15, 2014
in California, in California you see our national media, he said.

Internationally, Dunkin Donuts seeks to increase average weekly sales.




In some of our Asian markets where weve been for 20, 30 years, our average weekly sales are about $2,000, $3,000, $4,000 per week, Mr. Travis said. Contrast that with a traditional Dunkin' store in the U.S., where its about $20,000 a week.

Mr. Travis said Dunkin needs to take its U.S. development disciplines and apply them to international development.

12/21 13:08