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Dunkin’ to focus on expansion, one-to-one marketing
date:Jan 15, 2014
the information about our consumers, and we are gradually getting into the space of true one-to-one marketing, Mr. Travis said. I think there are very few companies in our space who are really into thinking about individually marketing to our customers.



Dunkin Donuts has a long-term expansion goal of doubling U.S. stores to more than 15,000. In its core Northeast market, each Dunkin Donuts store serves a population of about 9,200. In established eastern areas, such as New York, Virginia and

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