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Dunkin’ to focus on expansion, one-to-one marketing
date:Jan 15, 2014
While Dunkin Brands Inc. will continue to expand geographically, especially in the western United States, a new DD Perks rewards program launching Jan. 27 will help Dunkin Donuts market to individual customers. Nigel Travis, chairman and chief executive officer of Canton, Mass.-based Dunkin Brands, explained the rewards program Jan. 13 at the Integrated Corporate Relations XChang Conference in Orlando.

His presentation focused on store development both in the United States and internationally.

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