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Managing mass and premium ends at once is our challenge: Nestle
date:Jan 14, 2014
ed down in GDP (growth) and it has had an impact on business. But overall, there are still many good signs for FMCG, whether its the growing rural incomes, the growing premiumisation trend, urbanisation, modern trade and growth in Internet penetration.

We should not hide behind the slowing GDP growth. Companies can tap into these opportunities and offer value to the consumers.

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