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Managing mass and premium ends at once is our challenge: Nestle
date:Jan 14, 2014
s of the Indian business changed for Nestle?

We are looking at India as a growth engine. Growth is coming from rural and smaller towns and also from the top-end of the pyramid. The second important overlay is that there is malnutrition in the country and people are looking for solutions and healthier options like products with lower sodium levels or higher whole wheat products with high fibre. We have to cater to that demand, too. So, we launched the Masala Magic, the spice mix that consumers u

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