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Blueberry demand on the rise in U.S.
date:Jan 13, 2014
eberries to be a healthy food
68 percent state awareness of specific health benefits, a 115 percent increase over 2004

When consumers see blueberry items on menus

58 percent perceive the specific dish as being healthier
24 percent perceive the restaurant as offering healthy fare
Nearly 20 percent say they order that specific dish



The web holds ample opportunity for blueberry marketers. As they seek to convey the health and lifestyle benefits of blueberries to more consumers, marketers have

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