date:Jan 08, 2014
ion in the baby food aisle, and needing to further reinforce its founding real food ethos, in 2012 the team approached Dragon Rouge to refresh the brand, strengthening its impact on shelf and thus building on its leading market position.
Dragon Rouge's challenge was to deliver a clear, compelling and desirable branding system that would secure and grow the brand: reinforcing stand out, appeal and equity and creating a strong platform for future growth within the baby range which would align wit