date:Jul 07, 2012
an market.
Growth in more organised and modern retailing channels such as supermarkets and hypermarkets was the main driver of this shift towards packaged goods. As these modern retail outlets are better equipped to showcase packaged products compared to India's traditional retail outlets, the role of packaging in influencing purchasing decisions in-store is greatly increasing and this has made packaging an even more important marketing tool than ever before, he said.
Singhal concluded by sayi