date:Jul 07, 2012
Consumers of Lays Kettle Cooked potato chips, many of whom are baby boomers, are increasingly looking for more unique flavor experiences, while at the same time maintaining balance in their diets, said Tony Matta, vice-president of marketing, Frito-Lay North America. Thanks to unique flavor layering and high-quality ingredients in new Lays Kettle Cooked potato chips, consumers can savor the kettle-cooked crunch theyve grown to love, with full flavor and less fat.
The Kettle Cooked chips are avai