date:Dec 23, 2013
of Social Sciences. According to Shang, 67.8% of Chinese consumers bought health food (the regulatory category that includes dietary supplements) in the latter half of 2012, while for the first half of 2013 that number ticked up to 68.8%, showing the huge potential market for these products.
Emphasis on brand
In even better news for potential exporters, Shang said the organisation of the industry is changing from a market-lead one to an industry organised more along the lines of technology an