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Rev7 degradable gum makers to raise ￡25m for growth plans
date:Jul 06, 2012
hin Europe, said Pettman.

Testing market for key partnerships

The company also plans to roll-out Rev7 in Ireland and Germany in a bid to test demand for degradable gum before partnering with a significant market player.

Mars owned Wrigley and Kraft/Cadbury make up the lions share of the global gum market. Both are yet to bring a degradable gum to market.

Direct competition, in terms of removability and degradability, to the Rev7 gum is limited,said the company in its full admission document

12/20 00:43