date:Jul 06, 2012
Kraft Foods
Facebook: 887,800* fans (Kraft Foods) 951,100* (Cadbury)
Twitter: 36,000 followers (@KraftFoods); 35,900 (@Cadbury2012)
Cadbury is currently making the most of its sponsorship of the London 2012 Olympics by giving regular updates of its Games related activities on Twitter.
Krafts Oreo Facebook page recently created a media storm in the US when it posted a mock-up of a rainbow cookie on Gay Pride Day, which analysts have called a clever stunt.
Ferrero
Facebook: 24,700* fans; 1