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How confectioners measure-up on social networks
date:Jul 06, 2012
tor-USA recently reported on a social expert from market analysts Nielsen, that detailed food and drink firms could build consumer trust through online conversations.

We delve into what the big confectionery firms are doing to develop their brands on the big social networks.

Mars

Facebook: 5,400* fans (Mars Incorporated)

Twitter: 34,500 followers (@Skittles);15,600 (@DoveChocolate);7,000 (@Snickers)

Although Mars doesnt own the @Mars Twitter handle, (that belongs to a man describing himself

12/19 22:20