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Fonterra forced to change ‘milked’ health claims by NZASA
date:Jul 06, 2012
nst Fonterra, and noted that several provisions in the CAF were relevant to the case, particularly that food advertisements containing nutrient, nutrition or health claims should observe a high standard of social responsibility.

Principle 2 of the CAF states that advertisements should not mislead consumers, and that all nutritional and health claims should be factual, substantiated, and comply with the Food Standards Code.

Fonterra responded by agreeing to change the wording on its website to

12/22 00:27