date:Dec 09, 2013
Hershey India, a wholly-owned subsidiary of Hershey, is set to introduce Jolly Rancher, a North American sweets brand, in India.
The launch is part of Hershey's global growth vision to achieve $10bn in annual revenue by 2017.
With this development, India will be the first international market for the Jolly Rancher brand outside of North America in its history of 65 years.
The brand is known for a unique combination of sweet and tart fruity flavors. Jolly Rancher Lollipops will be the first pr