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'Processed food' concerns inspired Australian milk permeate cut
date:Jul 05, 2012
The Dairy Farmers and PURA brands now both offer 'permeate-free milk' options, where they are owned by Lion Foods, with observers suggesting the move could also be a marketing ploy to rebuild liquid milk margins shattered by a supermarket price war and heavy private label discounting.

The firm revealed a AUS $1.2bn (980,000) write down - mostly in the value of its Dairy Drinks division - in its 2011 full-year results announcement in February, citingnine months of sustained deep discounting a

12/21 19:47