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Kraft’s gay pride Oreo connects well with ‘neglected rainbow market’
date:Jul 05, 2012
arketers,he added.

Policy and food?

This move comes only weeks after food giant General Mills outwardly opposed the same-sex marriage ban proposals in Minnesota at a business function and in a web letter.

George said:These particular stances gives them [food companies] an opportunity to connect with a particular target market that feels neglected, like the rainbow market.

Incles agreed that such a move would have been tobroaden appeal to a certain demographic.

However, he detailed that a ma

12/20 00:16