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Lay’s to roll out chocolate covered potato chips
date:Nov 28, 2013
The North American potato chip brandLaysis looking to roll out the new Wavy chocolate-covered potato chips before the end of the year, with young women pinned as the key target market, Business Week reports.

The Pepsico owned chipmaker has tailor-made the salty-sweet combination to appeal to young women, with Lays senior director of marketing, Jennifer Saenz stating that the unusual snack has been developed to capitalise on the increasing demand for sweet and savoury combinations amongst that p

12/23 07:18