date:Nov 19, 2013
of ongoing analysis of trends and developments in new product launch activity worldwide.
Traceability is high on the agenda and manufacturers are actively marketing this to consumers, said Lu Ann Williams, Director of Innovation at Innova Market Insights. For example, global product launch activity featuring the word origin for claims purposes increased by 45 per cent for the first half of 2013 compared to the second half of 2012, with further growth anticipated, she said.
Among the leading s