date:Nov 18, 2013
Barry Callebaut, the worlds leading manufacturer of high-quality chocolate and cocoa products, will plant a cocoa tree for every registered visitor to its booth (n 8H31), during the upcoming Food Ingredients Europe (FIE) trade fair. The FIE will take place in Frankfurt from November 19 to 21, 2013. The cocoa trees will be planted in Cte dIvoire, tagged with the name of the respective registered user. With this campaign Barry Callebaut aims to give every visitor at this years FIE the opportunity