date:Oct 30, 2013
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USPB's new Guilt-Free Potato Goodness marketing campaign aims to harness Lillien's unique ability to speak directly to calorie-conscious Americans from a friend in-the-know perspective, as well as her flair for effective native advertising. Hungry Girl has developed the kind of loyal following of weight-conscious consumers that fits in perfectly with our marketing objectives, says Myers.
The campaign is designed to reach USPB's target audience: women 25 to 54 with kids under 18 at home.