date:Jul 03, 2012
add vitamin C. Each pizza also contains magnesium, potassium, folates and vitamin A.
Cost increases
The pizzas will only be available frozen as tests revealed the nutrients were better preserved that way.
The product is priced higher than most of frozen pizzas and on a par with chilled pizzas.
Despite this, the pair appear confident that consumers will pay more for a healthier product.
Mintel senior food analyst Alex Beckett thought there was room for something new.
He said: There is cons