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‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
Research firm Wine Intelligence wrote in its June 2012China Label Report:We found that mainstream consumers are more open to Elegant Contemporary designs than we in the trade might have thought, as long as these styles convey the type of elegance and sophistication that is sought after in wine.

Wine Intelligence interviewed 40 Chinese consumers between April and May 2012; all were resident in Beijing or Shanghai, aged 25-50 and earned less than RMB 4,000 (500) per month.

Sixty to ninety minu

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