date:Jul 03, 2012
Indias sweet and savoury snacks market pulled in US$1.4bn in 2011 and is forecast to surge at 14% CAGR (compound annual growth rate) between 2011-1016, according to Euromonitor data.
PepsiCo already holds the largest market share in Indias sweet and savoury snacks sector but it has shown continued commitment with more than 50 new product launches set, all at various testing stages to market. The snacks hulk already launched 16 new pack sizes and variants between April and June 2012.
Ildik Sz