date:Jul 03, 2012
Thompson is reportedly pulling from McDonalds 160-item recipe book to sell new food and attract frugal consumers amid a nervous global economy.
During a consumer conference on May 30, Thompson said, Its a tremendous opportunity.
Some great examples include our large wrap in Europe and snack items like Chicken McBites, he added. Our customers have given us permission to stretch our brand, so we are entering new categories with new products.
As a result, McDonalds wants to attract budget-minded